The first lesson I learned was to be close to your audience, that's why social media have been created for. They've been created for any person to get close to another one. I learn how it is important to listen to your audience and make it feel important. Answer quickly, answer with efficiency, engage with the audience, ask its opinion... Plus the more engaging a post is the more Facebook is gonna share it on the news feed and so increase your potential reach.
The second lesson I learned was to increase my reach by posting on the right time with the right amount. Meaning that according to my target population I must upload my content when the most of it is connected to my platform. The time differs according to the different platforms so it can be tricky if you manage several platforms at once.
The third lesson I got from the case study is that a communication on social media must be visual. Which was interesting is that lesson crossed with my consumer behavior class which taught us the 6 stimuli to reach the "yes/buy button" in the reptilian brain, and one of those stimuli was visual. Users brains work fast and don't really take time to rationally think when it comes to social media, that's why visual posts reach better.
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