I'd like to thank Dr. Guignard for thsi 3 months class, which have been really interesting and more than useful !
I wish you all the best for the future ! hope to see you again !
Monday, April 9, 2018
Slide share
Hello everyone!
Here is link to my final presentation, go check it! https://fr.slideshare.net/secret/8uzw3CgAcGfp69
Here is link to my final presentation, go check it! https://fr.slideshare.net/secret/8uzw3CgAcGfp69
Sunday, April 8, 2018
Week 7
Today I joined a group on Facebook about renting and buying this in Riverside. I needed to be in that group because I need someone to take the lease of my apartment.
So I had to be accepted on the group before. For that I wrote a message to the administrators explaining why I wanted to get in. The I had to make a post describing my apartment with the amienities and all the details. to make it more attractive I post also some pictures of the apartment and the residence
So I had to be accepted on the group before. For that I wrote a message to the administrators explaining why I wanted to get in. The I had to make a post describing my apartment with the amienities and all the details. to make it more attractive I post also some pictures of the apartment and the residence
STATS
How many total views did you have last month?
18
How many followers do you have?
4
What are the traffic sources URL’s?
What country is most of your audience in?
Germany
What browser do most of your views come from?
Firefox
What is the percentage breakdown by operating systems?
Windows
Which post had the most views?
Introduction
Discuss: Why do you think that post had the most views? What can you do to increase views to your blog and increase the number of followers?
In the introduction I'm explaining what I think about Social Marketing, How it can help me, How I can improve my skills, that's maybe why it has more views.
To increase the views, I should share more often my blog link on Facebook, Twitter, LinkedIn
5th Week
The first lesson I learned was to be close to your audience, that's why social media have been created for. They've been created for any person to get close to another one. I learn how it is important to listen to your audience and make it feel important. Answer quickly, answer with efficiency, engage with the audience, ask its opinion... Plus the more engaging a post is the more Facebook is gonna share it on the news feed and so increase your potential reach.
The second lesson I learned was to increase my reach by posting on the right time with the right amount. Meaning that according to my target population I must upload my content when the most of it is connected to my platform. The time differs according to the different platforms so it can be tricky if you manage several platforms at once.
The third lesson I got from the case study is that a communication on social media must be visual. Which was interesting is that lesson crossed with my consumer behavior class which taught us the 6 stimuli to reach the "yes/buy button" in the reptilian brain, and one of those stimuli was visual. Users brains work fast and don't really take time to rationally think when it comes to social media, that's why visual posts reach better.
The second lesson I learned was to increase my reach by posting on the right time with the right amount. Meaning that according to my target population I must upload my content when the most of it is connected to my platform. The time differs according to the different platforms so it can be tricky if you manage several platforms at once.
The third lesson I got from the case study is that a communication on social media must be visual. Which was interesting is that lesson crossed with my consumer behavior class which taught us the 6 stimuli to reach the "yes/buy button" in the reptilian brain, and one of those stimuli was visual. Users brains work fast and don't really take time to rationally think when it comes to social media, that's why visual posts reach better.
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